What is the AAHA going to do to help you?

The Association understands this is a huge undertaking for each individual practice, and we will have resources and education available to help you every step of the way.

• Standards of usage guidelines to show you how to prominently integrate the AAHA-accredited logo into all practice communications
• No dues increase in 2010 because we are using revenue from the sale of AAHA MARKETLink to help fund this project
• Accreditation Awareness Advisory Group, representing geographical regions to spread the word and answer questions
• Industry podcasts about branding and economic issues
• Accreditation awareness campaign webinars for your staff
• Practice consultant visits to accredited practices to educate you about the campaign and ways to leverage brand
• Media and association training for a network of members to serve as media contacts and local roundtable hosts
• Newsletter educating you about marketing tactics to help you use the new AAHA brand to the fullest and make the most of this exciting accreditation campaign
• Re-branded accreditation awareness kits containing posters, counter cards, brochures and other collateral items
• Re-branded open house kits
• New relationships with vendors that will make the transition easier, such as outdoor signage companies, printers, yellow pages co-op advertising, etc.
• Apparel: 10 percent discount on all purchases and logo applications of the new accredited logo from Lands' End Business Outfitters. Accredited members have exclusive access to this savings and logo, as well as the opportunity to order items with their own practice logo at the same discount.