Marketing Podcasts, Videos and Webcasts

Podcasts

• Dr. Mazzaferro, Official Puppy Bowl VI Team Veterinarian:
  Elisa M. Mazzaferro, MS, DVM, PhD, DACVECC, and the official Animal Planet's Puppy Bowl VI Team Veterinarian, joins us for a discussion of the AAHA accreditation awareness campaign with a veterinarian perspective – from the inside out – as well as her experiences with this year's AAHA-sponsored Puppy Bowl and the Animal Planet vignettes.
• Branding and Marketing Your Practice:
  Learn all about the Accreditation Awareness Campaign by listening to Branding and Marketing Your Practice. This podcast defines branding and its importance to your veterinary practice, explains the why and how of the Accreditation Awareness Campaign, and details how you can help make this campaign a mutual success.

Videos

• Time Is Now Video

Webcasts

• Is Your Team Promoting Your Accreditation?
  2010 is a very big year for accredited practices. As you know, AAHA is launching the largest accreditation awareness effort in the organization's history. The goal is to help pet owners understand the importance of bringing their pets to an AAHA-accredited practice. In order to do that, we need to make sure that you have the tools to educate and engage every member of your team in this process. Every individual on your staff plays a role in accreditation and communicating this very important differentiator to your clients.

  Robin Brogdon, principal of BluePrints Veterinary Marketing Group will discuss ways you can capitalize on AAHA's campaign at your practice. Topics will include:

  • The role of the team in accreditation
  • Inspiring your staff to become brand champions
  • How other practices leverage their accreditation
  • Updates on the campaign, including Animal Planet's Puppy Bowl VI!
• Making the AAHA Brand Work for You
  AAHA members asked for a powerful marketing campaign to help pet owners understand the benefits of AAHA accreditation – and we listened. Now as we prepare to launch the largest awareness effort in Association history, you've accepted the challenge of becoming your practice's Accreditation Advocate. As an Advocate, you will play a vital role in seeing that your practice and team are ready for the campaign launch in 2010.
  
  Greg Connel, chairman of the Animal Care Practice Group for Fleishman-Hillard Communications will discuss the importance of accreditation branding and outline your role in driving the brand throughout your practice. Topics will include:
  
  
  • The benefits of effective branding
  • The advocate's role
  • The tools and support available to help you